The Program

A 90-Day Intensive To Rebuild Your Insurance Practice, Health & Life

For ex-athletes and veterans now working in insurance or financial services.

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What We’ll Work On

Helping ex-athletes and vets in insurance strengthen their habits, structure, and confidence over 90 days.
Using Your Unique Background to Get You Winning Again
  • Get a coach back into your life.
  • Creating structure & discipline that works.
  • Build systems & structures that work.
  • Help you generate more revenue.
Merging Consulting With Health & Wellness
  • Reset your habits & routines.
  • Improve energy & mindset.
  • Eating & training plans that make sense.
  • Confidence with stress management.

You can learn to balance it all and succeed.

You’ve been tested before — in sports or in service. Now the pressure looks different, but the mission is unchanged. Taking care of yourself, so that you can care for the things around you.

Here's How

Taking back your life, rebuilding your confidence, and sustainably building success.
Cleanup & reset

Days 1-30

Evaluation Phase
Business Check-Up
Personal Check-Up
Action Phase
Begin Starter Plan
Beginner Training Routine
Meal Planning
WFH-Schedule
Supplements
Starter Business Tasks
Practice Cleanup
Less than 90 minutes a week.
Build health & structure

Days 31-60

Upgrade Phase
Business Upgrades
Health Upgrades
Action Phase
Build Momentum
Upgrade Routine
Contract & Carrier Strategy
Tools & Network
Training Upgrade
Stress Reduction Tools
Maintainable Habit Building
Less than 90 minutes a week.
Take control & level up

Days 61-90

Independent Routines
Personalized Systems
Evaluation & Revamp
Action Phase
Practice Sustainability
Confidence Returns
Habits Built
Ownership
Tools for Setbacks
Sustainable Practices
Less than 45 minutes a week.

Built for you because I was you, and understand you.

Ex Athletes In Insurance

That's Me

Veterans In Insurance

That's Me
Ex Athletes In Insurance
Veterans In Insurance

The Program changes real lives.

Read their story of transformation.
Former Professional Beach Volleyball Athlete
Anonymous

“Pat didn’t just help me fix my business—he helped me reclaim my body, confidence, and life. 

Background
10-year pro athlete retired with chronic injuries and fatigue. Entered insurance world under $50K revenue, focused on low-risk lines, struggling with motherhood and wellness. Worked with Pat Norton Consulting to rebuild confidence, health, and business.
Challenges
→ Revenue stalled under $50K
→ Overwhelmed with service calls
→ Fear of commercial lines
→ Physical exhaustion and weight gain
→ Anxiety and poor sleep
→ No structured workflows or market confidence
Solutions Created
Revenue Doubled
Weight Loss: 100 lbs
Team: 7 Advisors
Wellness & Recovery
Sleep Restored
Commercial Market Confidence
Identity Rebuilt
Growth Mindset
Veteran-Owned Husband & Wife
Insurance Agency

“Pat helped us save our business, our marriage, and our future. ”

Background
Husband-and-wife military veterans built a service-driven insurance agency for 20+ years. Exhaustion, physical limitations, and lack of systems created burnout. Partnered with Pat Norton Consulting to restore legacy and business performance.
Challenges
→ Overwhelmed by service demands and travel
→ No operational clarity
→ Fear of leaving unstable legacy
→ Children lacked structured leadership roles
→ Limited back-office technology
Solutions Created
Multi-Million-Dollar Agency
4× Operational Performance
+6 Hours Personal Time/Week
Children Ownership: 60%
Travel Stress Reduced
Modern Systems Implemented
Legacy & Purpose Restored
Laura, Veteran
Insurance Leader

“Pat helped me build real confidence, real strategy and a real business. ”

Background
U.S. military veteran with a mission to support family financially. Started with family-focused insurance, causing stress and instability. Joined Pat Norton Consulting and transitioned to a true business partner after six months.
Challenges
→ Family-focused book, and emotional strain.
→ Low premiums, high workload.
→ No structure, time management, or wellness discipline.
→ Fear of advanced products holding her back.
Solutions Created
Multi-Agency Owner
Routines For Wellness
Franchise Coaching System
Purpose
3-5x business growth
Structure
Family Stability Restored
Time Management Discipline
Steve S, Veteran
Financial Advisor

“Pat didn’t just help me grow my business—he helped rebuild the way I think, work, and live.

Background
U.S. military veteran entered insurance with discipline and history of service. Frustrated and stalled due to lack of focus, anxiety over rejection, and unclear market identity. Joined Pat Norton Consulting to 3–4X his business and rediscover direction.
Challenges
→ Anxiety and frustration around client rejection
→ No scalable business model
→ Confusion about certifications and long-term direction
→ No clear ideal client or market position
→ Lack of mindset tools and work-life balance
Solutions Created
Assets Managed: $1B+
Staff: 4 + 25 Advisors
HQ: 20,000 sq. ft.
Work-Life Balance
Stress Reduction
Mindset Tools
Family Presence
Independent RIA
Mark T, Athlete
Agency Owner

“Pat didn’t just help me build a better insurance business — he helped me build a better life.”

Background
Former collegiate athlete in insurance felt capped after five years. Strong relationships but no brand, stagnant income, work-life imbalance. Partnered with Pat Norton Consulting to launch independent agency with scalable systems.
Challenges
→ No personal brand or agency identity
→ Dependent on carrier processes
→ No scalable marketing framework
→ Stagnant income
→ Work-life imbalance
Solutions Created
Income Increase: 34.6%
Agency Launched: 4 Months
Marketing Savings: $50K+
Family Balance
Scalable Systems
Carrier Expansion: 16
Product Lines Added: 5
George, Athlete
Insurance

“Pat helped me translate the mindset I had as an athlete into a system that actually works.”

Background
Former pro athlete entered insurance with discipline and leadership, but lacked confidence, brand, and structured process. Partnered with Pat Norton Consulting to create a sustainable, high-performing career.
Challenges
→ No insurance brand or identity
→ Difficulty translating athletic discipline into business
→ Limited product knowledge
→ Inconsistent sales flow
→ Unclear market direction
Solutions Created
Advisor Confidence Rebuilt
Client Retention Improved
Clear Brand Identity
Structured Sales Flow
Market Positioning
Sustainable Momentum
Meet your coach, Pat Norton.
I created The Program after years of accomplishments as a consultant. With my background,  I know the unique challenges you face and I am here to help.

Learn Who I Am

How Much
Does It Cost?

Simple pricing.
The 90 Day Program
$597 Total
Or pay 3 installments of $200/mo.

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Optional Add-On
$99 Monthly
Ongoing support, accountability & structure.
Know that
you are capable
Know that
you have more
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Beliefs that fuel our practice together

Carrying through in all parts of coaching and consulting.
Redemption
I believe that anyone can change their lives for the better. Whether you’re a burnt out agent, or feel like a failure at home. The high of being a high performer into something new can be intimidating- your story is not over.
Mindful Growth
The flame that burns the hardest also burns out the fastest. We must look at energy as a resource that is finite, and grow mindfully as agents and as people. Success is a daily practice.
Mindful Growth
There is no point of getting to the finish line if your body is worn and torn. It can be hard to gain back your health as a busy entrepreneur. I’m here to teach you how to mak time.
Abundance
Live your life from a place of abundance not lack. At Norton Consulting we practice gratitude and take an abundance first approach to everything we do.
Purpose
We all have purpose. Even if that feels hard to grasp or accept. You were born with purpsoe, and should lead yourlife with purpsie and intent.
What’s holding you back?

Frequently Asked Questions

McWay Falls

McWay Falls is an 80-foot-tall waterfall on the coast of Big Sur in central California that flows year-round from McWay Creek in Julia Pfeiffer Burns State Park, about 37 miles south of Carmel, into the Pacific Ocean. During high tide, it is a tidefall, a waterfall that empties directly into the ocean

McWay Falls

McWay Falls is an 80-foot-tall waterfall on the coast of Big Sur in central California that flows year-round from McWay Creek in Julia Pfeiffer Burns State Park, about 37 miles south of Carmel, into the Pacific Ocean. During high tide, it is a tidefall, a waterfall that empties directly into the ocean

McWay Falls

McWay Falls is an 80-foot-tall waterfall on the coast of Big Sur in central California that flows year-round from McWay Creek in Julia Pfeiffer Burns State Park, about 37 miles south of Carmel, into the Pacific Ocean. During high tide, it is a tidefall, a waterfall that empties directly into the ocean

McWay Falls

McWay Falls is an 80-foot-tall waterfall on the coast of Big Sur in central California that flows year-round from McWay Creek in Julia Pfeiffer Burns State Park, about 37 miles south of Carmel, into the Pacific Ocean. During high tide, it is a tidefall, a waterfall that empties directly into the ocean

McWay Falls

McWay Falls is an 80-foot-tall waterfall on the coast of Big Sur in central California that flows year-round from McWay Creek in Julia Pfeiffer Burns State Park, about 37 miles south of Carmel, into the Pacific Ocean. During high tide, it is a tidefall, a waterfall that empties directly into the ocean
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